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Management Team

Jason Palmer, President

Jason Palmer brings over 16 years of experience in leadership bringing award winning products to market for fast growing technology companies such as WebTrends, 800.com, Qualcomm, Now Software, Clientele Software, and Tut Systems. Prior to joining SmartDrive, Jason was the Vice President of Product Management and Marketing at WebTrends, Inc, where he was responsible for defining the market-leading product development and go-to-market strategies for WebTrends award-winning Marketing Lab suite of digital marketing solutions and services. He was a founding member of 800.com's management team that grew the company to $50M annual revenue within four years. He is a graduate of Oregon State University with degrees in Marketing and Economics.

Jason Palmer

Dan Lehman, Vice President, Finance & Corporate Development

Dan brings over 15 years of experience in finance, mergers and acquisitions, and private equity in the U.S., Europe, and Asia. Prior to joining SmartDrive, he was Director of Mergers and Acquisitions at Viaspace, Inc., a $150 million public technology company. Previously, Dan was a key member of the Strategy and Corporate Development team at Case Corporation, a $6 billion manufacturer of heavy equipment, and was responsible for all acquisitions, recapitalizations, divestitures, and joint ventures for the company's worldwide operations. Dan earned a BS in Information Systems from Kettering University (formerly General Motors Institute) and an MBA from Harvard Business School.

Dan Lehman

Joe Pacella, VP Sales

Joe brings 25 years of sales experience from Hewlett Packard to SmartDrive. At HP Joe managed Major Accounts, the Reseller channel and was the Worldwide Director of Sales for the Emerging Software Group. Joe was involved in many Hewlett Packard sales transformation projects including multiple software company acquisitions. Joe also has 12 Years of international sales management experience from working at HP with companies such as SAP, Oracle and SAS. Joe earned a BA in economics from Ramapo college of New Jersey a MBA from Farleigh Dickenson University in Marketing.

Joe Pacella

Mark Freitas, VP Service Operations

As Vice President of Service Operations at SmartDrive, Mark is responsible for delivering a superior customer experience from product definition and development through service delivery and ongoing account management. He brings over 15 years of experience in product management, marketing, and services delivery at leading technology companies and over 5 years in fleet safety. Prior to joining SmartDrive, Mark was the Director of Product Management at DriveCam responsible for the company’s Driver Risk Management programs for families and commercial fleets. Before joining DriveCam, he worked at Hewlett-Packard managing joint marketing and product development partnerships with top-tier service providers. Mark began his career at KPMG. Mark earned a BS in Mechanical Engineering at Brown University, a Masters in Applied Economics at the University of Michigan, and an MBA from the MIT Sloan School of Management.

Mark Freitas

Steve Cowper, Managing Director, UK

Steve brings over 20 years of experience in the sales and marketing of technology solutions. Prior to joining SmartDrive, he spent 10 years in senior positions within leading companies focused on vehicle telematics, such as Masternaut and Paragon Vehicle Routing and Scheduling. Previously, Steve worked for 10 years with companies supplying advanced technology solutions to manufacturing companies including sensor-based process control systems, shop floor data capture and leading-edge 3D Cad Cam software. He has experience establishing distribution networks in Australia, Europe and South America, and has earned a BSc in Chemistry and Computer-Based Technology from the University of Warwick.

Steve Cowper

Tom Tang, General Manager, China Operations

Tom Tang brings over 20 years of operations leadership for global technology companies. including IBM Microelectronics Division, New Focus, and W.L Gore & Associates. Prior to joining SmartDrive, Tom was the VP of Operation of Fiberxon; a leading fiber optics company which was acquired by Source Photonics. Tom joined SmartDrive in 2005, and established SmartDrive Shenzhen with engineering and manufacturing practices. Tom earned a BS in Engineering from Tianjin University in China, and an EMBA of China-European International Business School (CEIBS) in Shanghai, China.

Tom Tang